Royal & Sun Alliance/DPIC Marketing Program DPIC, part of a global insurance conglomerate, had designed a set of six high-impact mailers that they wanted to print in large volume and store for eventual custom overprint orders from their agencies all over the world. The Challenge • DPIC asked us to interface directly with the advertising agency responsible for the entire campaign to ensure print consistency with already-printed elements of the campaign, and to develop the most cost-effective solution for the initial gang-running of the mailers. • A key consideration was the need to overprint mix-and-match orders in small quantities. The Strategy • To control the costs likely to be incurred in the eventual overprint phase, our job planners recommended ganging the six mailers. • We printed three each on two sheetwise forms, with gutters sufficient to allow for the individual mailers to be chop cut to 1-up form and still retain a standard gripper margin. • Since only one side would ultimately be overprinted, it was possible to run full-flood varnish on the other side, with spot varnish on the side to be overprinted. • The customer’s demanding color requirements – not only CMYK images that needed to match previous printed pieces, but also heavy coverage and large blocks of solid screen built color gave the Heidelberg CD74 a chance to perform. • DPIC sent the advertising agency’s art director to press check. The fully computerized console of the CD74 enabled the press operator to make the art director's color moves with the touch of a finger. • Once the art director was satisfied, the press's CPC and spectrophotometric inkflow adjustment ensured that the color would remain constant throughout the run. ©2001-2008 Patsons Media Group . Contact . Privacy Policy 970 Stewart Drive . Sunnyvale . California 94085 . USA Phone 408-732-0911. Fax 408-739-0512 . Email Developed by Spiral Studios